In 2021, Jalel SOUISSI joined the Kurubis adventure, bringing new energy and development to the company. With his extensive experience in the business world, he injected a new dynamic aimed at making Kurubis an increasingly leading brand in terms of quality, both in the local and international markets. Significant expansion and modernization projects were undertaken, including new vats, new equipment, and new commercial ambitions all resources were made available to support Kurubis’ growth without compromising on quality. The range was further enriched: Nature, the first wine without added sulfites, was launched in 2022, followed by Wine Shot, high-quality single-edition vintages in 2023. Kurubis’ mission has always been, and will continue to be, innovation for the pleasure of its customers.