Founded in 2001, Genpharma is a pharmaceutical laboratory dedicated to the development, production, and marketing of generic medications. The group's headquarters is located in El Jadida, where Genpharma has significant production, research, marketing, and distribution capabilities.
With a production capacity of up to 120 million boxes, Genpharma aims to strengthen its position as a leader in the Moroccan generic medicines market. Since 2006, the company has also been expanding its international presence, accounting for more than 25% of its revenue, and is now present in 20 countries across Africa and the Middle East.